新興ブランドのブランドイノベーション戦略の提案と事例検証 : 新興ブランド「BALMUDA」の事例を基に

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Material Type: 記事
Title: 新興ブランドのブランドイノベーション戦略の提案と事例検証 : 新興ブランド「BALMUDA」の事例を基に
Author/Editor: 長沢伸也
坂東佑治
Author Heading: 長沢伸也
坂東佑治
Alternative Title: Proposal and Verification of Brand Innovation Strategy : Case Study of Emerging Brand "BALMUDA"
Periodical title: 早稲田国際経営研究 / 早稲田大学WBS研究センター出版・編集委員会編
No. or year of volume/issue: (47):2016.3
Issue: 47
Pages: 71-82
Publication date of volume/issue (W3CDTF): 2016-03
ISSN (Periodical Title): 1882-6423
ISSN-L (Periodical Title): 1882-6423
Publication (Periodical Title): 東京 : 早稲田大学WBS研究センター出版・編集委員会
Place of Publication (Country Code): JP
Text Language Code: jpn
NDLC: ZD25
Target Audience: 一般
Holding library: 国立国会図書館
Call No.: Z71-V814
Data Provider (Database): 国立国会図書館 : 国立国会図書館雑誌記事索引
https://ndlsearch.ndl.go.jp
Bibliographic ID (NDL): 027333769
http://id.ndl.go.jp/bib/027333769
Bibliographic Record Category (NDL): 632