Twitter広告に対するイメージの多次元的特性 (特集 メディアとイメージ)

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Twitter広告に対するイメージの多次元的特性

(特集 メディアとイメージ)

Call No. (NDL)
Z22-B221
Bibliographic ID of National Diet Library
027686238
Material type
記事
Author
浅川 雅美ほか
Publisher
茅ケ崎 : 文教大学出版事業部
Publication date
2016-03
Material Format
Paper
Journal name
湘南フォーラム : 文教大学湘南総合研究所紀要 = Shonan Forum : journal of the Shonan Research Institute, Bunkyo University / 文教大学湘南総合研究所 編 (20):2016.3
Publication Page
p.15-20
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Detailed bibliographic record

Summary, etc.:

type:textIn this study, factors affecting perceptions of Twitter advertisements on beverages were identified and the impact of these factors on viewer...

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Paper

Material Type
記事
Author/Editor
浅川 雅美
石井 大貴
高 雄大
Alternative Title
Multidimensional analysis of consumer perceptions of Twitter advertisements
Periodical title
湘南フォーラム : 文教大学湘南総合研究所紀要 = Shonan Forum : journal of the Shonan Research Institute, Bunkyo University / 文教大学湘南総合研究所 編
No. or year of volume/issue
(20):2016.3
Issue
20
Pages
15-20