Volume number24巻1号 2016年
Forward-lo...

Forward-lookingな消費者の習慣形成・飽和・学習を考慮したブランド選択モデルの構造推定

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Forward-lookingな消費者の習慣形成・飽和・学習を考慮したブランド選択モデルの構造推定

Call No. (NDL)
Z71-H189
Bibliographic ID of National Diet Library
027827743
Material type
記事
Author
加藤 諒
Publisher
[大阪] : 日本マーケティング・サイエンス学会
Publication date
2016
Material Format
Paper
Journal name
マーケティングサイエンス = Journal of marketing science 24(1):2016
Publication Page
p.53-76
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Paper Digital

Material Type
記事
Author/Editor
加藤 諒
Author Heading
Alternative Title
Structural Estimation of Forward-Looking Consumer's Brand Choice in Consideration of Habit Formation, Satiation, and Learning
Periodical title
マーケティングサイエンス = Journal of marketing science
No. or year of volume/issue
24(1):2016
Volume
24
Issue
1
Pages
53-76