Volume number1(1)-4(2):2001-2004
コーズ・リレイテッド...

コーズ・リレイテッド・マーケティングの定義に関する一考察 : 企業と公益活動との新しい調和を目指して (特集 企業と公益)

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コーズ・リレイテッド・マーケティングの定義に関する一考察 : 企業と公益活動との新しい調和を目指して

(特集 企業と公益)

Call No. (NDL)
Z71-R490
Bibliographic ID of National Diet Library
028009013
Material type
記事
Author
世良 耕一
Publisher
酒田 : 日本公益学会
Publication date
2001
Material Format
Paper
Journal name
公益学研究 = Journal of koeki studies / 日本公益学会 編 1(1):2001
Publication Page
p.9-16
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Paper

Material Type
記事
Author/Editor
世良 耕一
Author Heading
Alternative Title
Reflections on the Definition of the Cause-Related Marketing : Finding A New Harmony between Companies and Causes
Periodical title
公益学研究 = Journal of koeki studies / 日本公益学会 編
No. or year of volume/issue
1(1):2001
Volume
1
Issue
1