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顧客視点のインバウンド観光マーケティング : モノからコトへ

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顧客視点のインバウンド観光マーケティング : モノからコトへ

Call No. (NDL)
Z3-2027
Bibliographic ID of National Diet Library
028062814
Material type
記事
Author
安藤 真澄
Publisher
名古屋 : 南山大学経営学会
Publication date
2017-03
Material Format
Paper
Journal name
南山経営研究 = Nanzan management review 31(3)=83:2017.3
Publication Page
p.133-160
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Paper

Material Type
記事
Author/Editor
安藤 真澄
Author Heading
Alternative Title
Inbound tourism marketing from customer's view point : Transition of marketing from product value to experience value
Periodical title
南山経営研究 = Nanzan management review
No. or year of volume/issue
31(3)=83:2017.3
Volume
31
Issue
3
Sequential issue number
83