サントリー「ザ・プレミアム・モルツ」のブランディングを考える

Journal name: 情報研究 = Information and communication studies / 文教大学情報学部紀要委員会編 (56):2017.1

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Material Type: 記事
Title: サントリー「ザ・プレミアム・モルツ」のブランディングを考える
Author/Editor: 井徳正吾
Author Heading: 井徳正吾
Alternative Title: Branding "The Premium Malts" by SUNTORY
Periodical title: 情報研究 = Information and communication studies / 文教大学情報学部紀要委員会編
No. or year of volume/issue: (56):2017.1
Issue: 56
Pages: 11-25
Publication date of volume/issue (W3CDTF): 2017-01
ISSN (Periodical Title): 0389-3367
ISSN-L (Periodical Title): 0389-3367
Publication (Periodical Title): 茅ヶ崎 : 文教大学
Place of Publication (Country Code): JP
Text Language Code: jpn
NDLC: ZV1
Target Audience: 一般
Holding library: 国立国会図書館
Call No.: Z22-1152
Data Provider (Database): 国立国会図書館 : 国立国会図書館雑誌記事索引
https://ndlsearch.ndl.go.jp
Bibliographic ID (NDL): 028406935
http://id.ndl.go.jp/bib/028406935
Bibliographic Record Category (NDL): 632