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Bibliographic Record
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- Material Type
- 記事
- Author/Editor
- 菅田 恭介
- Author Heading
- Alternative Title
- Analysis on the Factors Generating Negative Advertising Effect with Consideration of Media Exposure and Consumer Characteristics
- Periodical title
- 慶應経営論集 = Keio business forum / 慶應義塾経営管理学会 編
- No. or year of volume/issue
- 35(1):2018.3
- Volume
- 35
- Issue
- 1
- Pages
- 47-77