Strategizing Activities and Practicesの現状と課題,そしてその可能性 : 企業の周辺的活動に注目する意味とリレーションシップ・マーケティングに対する含意 (特集 なぜ今、エフェクチュエーションか)
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CiNii Research
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- Material Type
- 記事
- Author/Editor
- 大森 信滝本 優枝
- Series Title
- Periodical title
- マーケティングジャーナル = Japan marketing journal
- No. or year of volume/issue
- 37(4)=148:2018.Spr
- Volume
- 37
- Issue
- 4
- Sequential issue number
- 148