Impact of Brand Image and Country Image on Brand Purchase Intention of South African Consumers : Focusing on Mobile Phone Brands of Korea, Japan and China

Journal name: Information : an international Interdisciplinary journal 21(5):2018.5

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Material Type: 記事
Title: Impact of Brand Image and Country Image on Brand Purchase Intention of South African Consumers : Focusing on Mobile Phone Brands of Korea, Japan and China
Author/Editor: You Kyung Lee
Author Heading: You Kyung Lee
Periodical title: Information : an international Interdisciplinary journal
No. or year of volume/issue: 21(5):2018.5
Volume: 21
Issue: 5
Pages: 1495-1504
Publication date of volume/issue (W3CDTF): 2018-05
ISSN (Periodical Title): 1343-4500
ISSN-L (Periodical Title): 1343-4500
Publication (Periodical Title): Tokyo : International Information Institute
Place of Publication (Country Code): JP
Text Language Code: eng
Subject Heading: Brand Image
Country Image
Brand Purchase Intention
South African Consumers
NDLC: ZV1
Target Audience: 一般
Holding library: 国立国会図書館
Call No.: Z71-B804
Data Provider (Database): 国立国会図書館 : 国立国会図書館雑誌記事索引
https://ndlsearch.ndl.go.jp
Bibliographic ID (NDL): 029135928
http://id.ndl.go.jp/bib/029135928
Bibliographic Record Category (NDL): 632