ポイント付与と値引きはどちらが効果的か? : マグニチュード効果を導入したプロモーション効果の推定
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CiNii Research
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- Material Type
- 記事
- Author/Editor
- 中川 宏道星野 崇宏
- Alternative Title
- The impact of product based reward promotions : Which sales strategies are more effective for retail companies, price discounts or point incentives?
- Periodical title
- 流通研究 = Journal of marketing & distribution / 日本商業学会 編
- No. or year of volume/issue
- 20(2):2017.12
- Volume
- 20
- Issue
- 2
- Pages
- 1-15