我が国家電メーカーのチャネル政策と系列店の役割
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- Material Type
- 記事
- Author/Editor
- 李 東俊成生 達彦
- Alternative Title
- The role of affiliated distributors and channel strategy of Japanese consumer-electrics firms
- Periodical title
- 流通研究 = Journal of marketing & distribution / 日本商業学会 編
- No. or year of volume/issue
- 20(2):2017.12
- Volume
- 20
- Issue
- 2
- Pages
- 37-48