顧客との持続的な関係を形成するリテンション施策の検討 : ふるさと納税による地域商品の需要創造と「ふるさと意識」喚起

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顧客との持続的な関係を形成するリテンション施策の検討 : ふるさと納税による地域商品の需要創造と「ふるさと意識」喚起

Call No. (NDL)
Z71-J2
Bibliographic ID of National Diet Library
029660868
Material type
記事
Author
岩永 洋平
Publisher
東京 : 日本ダイレクトマーケティング学会学会誌編集委員会
Publication date
2019-03
Material Format
Paper
Journal name
Direct marketing review : Journal of the Academic Society of Direct Marketing / 日本ダイレクトマーケティング学会学会誌編集委員会 編 18:2019.3
Publication Page
p.17-42
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Paper

Material Type
記事
Author/Editor
岩永 洋平
Author Heading
Alternative Title
Research on Retention Measures that Form a Sustainable Relationship with Customers : Furusato Tax Creates Demand for Regional Products and "Furusato Consciousness" Evoked
Periodical title
Direct marketing review : Journal of the Academic Society of Direct Marketing / 日本ダイレクトマーケティング学会学会誌編集委員会 編
No. or year of volume/issue
18:2019.3
Volume
18
Pages
17-42
Publication date of volume/issue (W3CDTF)
2019-03