顧客との持続的な関係を形成するリテンション施策の検討 : ふるさと納税による地域商品の需要創造と「ふるさと意識」喚起
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- Material Type
- 記事
- Author/Editor
- 岩永 洋平
- Author Heading
- Alternative Title
- Research on Retention Measures that Form a Sustainable Relationship with Customers : Furusato Tax Creates Demand for Regional Products and "Furusato Consciousness" Evoked
- Periodical title
- Direct marketing review : Journal of the Academic Society of Direct Marketing / 日本ダイレクトマーケティング学会学会誌編集委員会 編
- No. or year of volume/issue
- 18:2019.3
- Volume
- 18
- Pages
- 17-42
- Publication date of volume/issue (W3CDTF)
- 2019-03