非計画購買が生起するメカニズムの解明 : ネットスーパーを対象として

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非計画購買が生起するメカニズムの解明 : ネットスーパーを対象として

Call No. (NDL)
Z71-J2
Bibliographic ID of National Diet Library
029660874
Material type
記事
Author
木佐貫 裕子
Publisher
東京 : 日本ダイレクトマーケティング学会学会誌編集委員会
Publication date
2019-03
Material Format
Paper
Journal name
Direct marketing review : Journal of the Academic Society of Direct Marketing / 日本ダイレクトマーケティング学会学会誌編集委員会 編 18:2019.3
Publication Page
p.43-62
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Paper

Material Type
記事
Author/Editor
木佐貫 裕子
Author Heading
Alternative Title
Analyzing the Mechanism of the Unplanned Purchasing Behaviour : online grocery shopping
Periodical title
Direct marketing review : Journal of the Academic Society of Direct Marketing / 日本ダイレクトマーケティング学会学会誌編集委員会 編
No. or year of volume/issue
18:2019.3
Volume
18
Pages
43-62
Publication date of volume/issue (W3CDTF)
2019-03