消費者の心理と行動を理解する : マーケティングへの応用を目指して(12)ブランドの本物感を醸成する「こだわり」の研究 : 児島のジーンズ製造の事例を通じて

Journal name: 繊維製品消費科学 = Journal of the Japan Research Association for Textile End-uses 60(4)=653:2019.4

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Material Type: 記事
Title: 消費者の心理と行動を理解する : マーケティングへの応用を目指して(12)ブランドの本物感を醸成する「こだわり」の研究 : 児島のジーンズ製造の事例を通じて
Author/Editor: 田中祥司
髙橋広行
Author Heading: 田中祥司
髙橋広行
Alternative Title: Understanding the Consumers' Psychology and Behavior : Aiming at the Application to Marketing(12)Study on the "Particularity" to Create Genuineness of Brand : Through the Example of the Production of Jeans in Kojima District in Okayama Prefecture
Periodical title: 繊維製品消費科学 = Journal of the Japan Research Association for Textile End-uses
No. or year of volume/issue: 60(4)=653:2019.4
Volume: 60
Issue: 4
Sequential issue number: 653
Pages: 326-332
Publication date of volume/issue (W3CDTF): 2019-04
ISSN (Periodical Title): 0037-2072
ISSN-L (Periodical Title): 0037-2072
Publication (Periodical Title): 大阪 : 日本繊維製品消費科学会
Place of Publication (Country Code): JP
Text Language Code: jpn
NDLC: ZP33
Target Audience: 一般
Holding library: 国立国会図書館
Call No.: Z17-199
Data Provider (Database): 国立国会図書館 : 国立国会図書館雑誌記事索引
https://ndlsearch.ndl.go.jp
Bibliographic ID (NDL): 029683440
http://id.ndl.go.jp/bib/029683440
Bibliographic Record Category (NDL): 632