カタカナ「ブランディング」の誤謬と広告効果の「結合性」(上)広告研究としての分析と展望
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- Material Type
- 記事
- Author/Editor
- 水野 由多加
- Author Heading
- Alternative Title
- The error of "Branding in Japan" in KATAKANA and the "matchup" advertising effect : Advertising research on their merits, demerits, and prospects(Part 1)
- Periodical title
- 関西大学社会学部紀要 = Bulletin of the Faculty of Sociology, Kansai University / 関西大学社会学部 編
- No. or year of volume/issue
- 50(2):2019.3
- Volume
- 50
- Issue
- 2
- Pages
- 1-10