音象徴とグローバル・...

音象徴とグローバル・ブランドネーミング : ことばの響きから生まれる「感性」を探る (特集 知財と感性)

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音象徴とグローバル・ブランドネーミング : ことばの響きから生まれる「感性」を探る

(特集 知財と感性)

Call No. (NDL)
Z74-C331
Bibliographic ID of National Diet Library
029809227
Material type
記事
Author
五所 万実
Publisher
東京 : 日本感性工学会
Publication date
2019-06
Material Format
Paper
Journal name
感性工学 = Journal of Japan Society of Kansei Engineering 17(2):2019.6
Publication Page
p.74-77
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Paper

Material Type
記事
Author/Editor
五所 万実
Author Heading
Alternative Title
Sound Symbolism in Global Brand Naming : The Sound of Words as a Source of Affectivity
Periodical title
感性工学 = Journal of Japan Society of Kansei Engineering
No. or year of volume/issue
17(2):2019.6
Volume
17
Issue
2