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雑誌広島国際研究
Volume number25巻 2019年
Article中国人消費者の国産品...

中国人消費者の国産品意識が国際ブランド消費に与える影響

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中国人消費者の国産品意識が国際ブランド消費に与える影響

Call No. (NDL)
Z22-B141
Bibliographic ID of National Diet Library
030121501
Material type
記事
Author
李 玲
Publisher
広島 : 広島市立大学国際学部・国際学研究科
Publication date
2019
Material Format
Paper
Journal name
広島国際研究 = Hiroshima journal of international studies / 広島市立大学国際学部・国際学研究科『広島国際研究』編集委員会 編 25:2019
Publication Page
p.29-44
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Detailed bibliographic record

Summary, etc.：

application/pdfThis study adopts the concept “national-brand consciousness” also called consumer ethnocentrism, and investigates its impact on Interna...

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Paper

Material Type
記事
Title
中国人消費者の国産品意識が国際ブランド消費に与える影響
Author/Editor
李 玲
Author Heading
李 玲
Alternative Title
The Impact of Chinese Consumers' National-brand Consciousness on International Brand Consumption
Periodical title
広島国際研究 = Hiroshima journal of international studies / 広島市立大学国際学部・国際学研究科『広島国際研究』編集委員会 編
No. or year of volume/issue
25:2019
Volume
25
Pages
29-44
Publication date of volume/issue (W3CDTF)
2019