2018年度学生優秀論文 映画『男はつらいよ』シリーズにおける人気の持続性とブランドマネジメントに関する探索的研究
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- Material Type
- 記事
- Author/Editor
- 九鬼 薫里子
- Author Heading
- Alternative Title
- Explorative Studies on Otoko Wa Tsuraiyo (Tora-san) Series Regarding its Sustainable Popularity and Brand Management of the Series
- Periodical title
- 立命館映像学 / 立命館大学映像学会 編
- No. or year of volume/issue
- (12):2019
- Issue
- 12
- Pages
- 129-149
- Publication date of volume/issue (W3CDTF)
- 2019