Facebookページにおける消費者エンゲージメント行動 : 「いいね」とコメントの差異
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CiNii Research
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- Material Type
- 記事
- Author/Editor
- 竹内 淑恵
- Author Heading
- Alternative Title
- Consumer Engagement Behaviors on Facebook Pages : How Likes and Comments are Different
- Periodical title
- イノベーション・マネジメント
- No. or year of volume/issue
- (17):2020.Spr
- Issue
- 17
- Pages
- 59-88
- Publication date of volume/issue (W3CDTF)
- 2020