変わる、医薬品のマーケティング戦略とCOIマネジメント (年度大会+FORUM60~64特集号特集 "価値創造型"経営パラダイム時代の戦略経営)

変わる、医薬品のマーケティング戦略とCOIマネジメント

(年度大会+FORUM60~64特集号特集 "価値創造型"経営パラダイム時代の戦略経営)

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Material Type: 記事
Title: 変わる、医薬品のマーケティング戦略とCOIマネジメント
Author/Editor: 甘利裕邦
Series Title: 年度大会+FORUM60~64特集号特集 "価値創造型"経営パラダイム時代の戦略経営
Author Heading: 甘利裕邦
Alternative Title: Changes of Marketing Strategy and COI Management in Pharmaceutical Business
Periodical title: 戦略経営研究
No. or year of volume/issue: 42-44(1・2):2017-19
Volume: 42-44
Issue: 1・2
Pages: 21-26
Publication date of volume/issue (W3CDTF): 2017
ISSN (Periodical Title): 1344-8714
ISSN-L (Periodical Title): 1344-8714
Publication (Periodical Title): 東京 : 戦略経営協会
Place of Publication (Country Code): JP
Text Language Code: jpn
NDLC: ZD23
Target Audience: 一般
Holding library: 国立国会図書館
Call No.: Z71-C309
Data Provider (Database): 国立国会図書館 : 国立国会図書館雑誌記事索引
https://ndlsearch.ndl.go.jp
Bibliographic ID (NDL): 030413990
http://id.ndl.go.jp/bib/030413990
Bibliographic Record Category (NDL): 632