eクチコミにおけるハロー効果を用いた定量分析モデル : クチコミの正負比率と購買意図の分析

Journal name: 愛知淑徳大学論集. ビジネス学部篇 = Bulletin of Aichi Shukutoku University. Faculty of Business / 愛知淑徳大学論集編集委員会編 (17):2021

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Material Type: 記事
Title: eクチコミにおけるハロー効果を用いた定量分析モデル : クチコミの正負比率と購買意図の分析
Author/Editor: 上原衞
Author Heading: 上原衞
Periodical title: 愛知淑徳大学論集. ビジネス学部篇 = Bulletin of Aichi Shukutoku University. Faculty of Business / 愛知淑徳大学論集編集委員会編
No. or year of volume/issue: (17):2021
Issue: 17
Pages: 19-33
Publication date of volume/issue (W3CDTF): 2021
ISSN (Periodical Title): 1349-7626
ISSN-L (Periodical Title): 1349-7626
Publication (Periodical Title): 長久手町 (愛知県) : 愛知淑徳大学論集編集委員会
Place of Publication (Country Code): JP
Text Language Code: jpn
NDLC: ZD23
Target Audience: 一般
Holding library: 国立国会図書館
Call No.: Z71-N459
Data Provider (Database): 国立国会図書館 : 国立国会図書館雑誌記事索引
https://ndlsearch.ndl.go.jp
Bibliographic ID (NDL): 031332733
http://id.ndl.go.jp/bib/031332733
Bibliographic Record Category (NDL): 632