自動車メーカーのマーケティング戦略の考察 : コロナ禍を境としたマーケティングの変化

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自動車メーカーのマーケティング戦略の考察 : コロナ禍を境としたマーケティングの変化

Call No. (NDL)
Z72-R809
Bibliographic ID of National Diet Library
031448786
Material type
記事
Author
髙橋 潤
Publisher
東京 : 日本販売促進学会
Publication date
2020
Material Format
Paper
Journal name
紀要論華 : 日本販売促進学会論説集 : Japan Sales Promotion Academy annals 2020年度版
Publication Page
p.50-67
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Paper

Material Type
記事
Author/Editor
髙橋 潤
Author Heading
Alternative Title
Consideration of marketing strategy of automobile manufacturer : Changes in marketing after the corona virus
Periodical title
紀要論華 : 日本販売促進学会論説集 : Japan Sales Promotion Academy annals
No. or year of volume/issue
2020年度版
Pages
50-67
Publication date of volume/issue (W3CDTF)
2020
Publication (Periodical Title)
東京 : 日本販売促進学会