雑誌広報研究
Volume number25号 2021年3月
ArticleBtoB企業の中立的...

BtoB企業の中立的コンテンツによるレピュテーション醸成プロセス : 大手ITサービス企業の事例より

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BtoB企業の中立的コンテンツによるレピュテーション醸成プロセス : 大手ITサービス企業の事例より

Call No. (NDL)
Z4-B240
Bibliographic ID of National Diet Library
031499656
Material type
記事
Author
広瀬 安彦
Publisher
東京 : 日本広報学会
Publication date
2021-03
Material Format
Paper
Journal name
広報研究 = Corporate communication studies / 学会誌委員会 編 (25):2021.3
Publication Page
p.20-31
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Material Type
記事
Title
BtoB企業の中立的コンテンツによるレピュテーション醸成プロセス : 大手ITサービス企業の事例より
Author/Editor
広瀬 安彦
Author Heading
広瀬 安彦
Alternative Title
The Process by which Reputation is Fostered by Neutral Contents Provided by BtoB Company : From the Case of a Major IT Service Company
Periodical title
広報研究 = Corporate communication studies / 学会誌委員会 編
No. or year of volume/issue
(25):2021.3
Issue
25
Pages
20-31
Publication date of volume/issue (W3CDTF)
2021-03