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マーケティング研究領域におけるパラダイムの現状と課題 : より活発な理論発展へ向けて

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マーケティング研究領域におけるパラダイムの現状と課題 : より活発な理論発展へ向けて

Call No. (NDL)
Z71-S456
Bibliographic ID of National Diet Library
032486658
Material type
記事
Author
宇野 舞ほか
Publisher
東京 : 白桃書房
Publication date
2022-11
Material Format
Paper
Journal name
一橋商学論叢 = Hitotsubashi review of commerce and management / 一橋商学会 編 17(2):2022.11
Publication Page
p.14-30
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Paper

Material Type
記事
Author/Editor
宇野 舞
グェン フォン バオ チャウ
趙 雅欣
六嶋 俊太
福川 恭子
Alternative Title
Current Trends and Issues of Paradigms in the Field of Marketing Research : Toward More Active Theoretical Development
Periodical title
一橋商学論叢 = Hitotsubashi review of commerce and management / 一橋商学会 編
No. or year of volume/issue
17(2):2022.11
Volume
17
Issue
2
Pages
14-30