情緒的価値(非機能的価値)創造のブランド戦略 : 理論と事例

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Material Type: 記事
Title: 情緒的価値(非機能的価値)創造のブランド戦略 : 理論と事例
Author/Editor: 三浦俊彦
Author Heading: 三浦俊彦
Periodical title: 商学論纂 = The journal of commerce / 中央大学商学研究会編
No. or year of volume/issue: 64(5・6):2023.3
Volume: 64
Issue: 5・6
Pages: 157-193
Publication date of volume/issue (W3CDTF): 2023-03
ISSN (Periodical Title): 0286-7702
ISSN-L (Periodical Title): 0286-7702
Publication (Periodical Title): 八王子 : 中央大学商学研究会 ; 1960-
Place of Publication (Country Code): JP
Text Language Code: jpn
NDLC: ZD11
Target Audience: 一般
Holding library: 国立国会図書館
Call No.: Z3-414
Data Provider (Database): 国立国会図書館 : 国立国会図書館雑誌記事索引
https://ndlsearch.ndl.go.jp
Bibliographic ID (NDL): 032735101
http://id.ndl.go.jp/bib/032735101
Bibliographic Record Category (NDL): 632