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製品使用状況に関する...

製品使用状況に関する物語が認知的製品態度に及ぼす影響 : 製品機能に関する訴求力と消費者の製品関与に着目した検討

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製品使用状況に関する物語が認知的製品態度に及ぼす影響 : 製品機能に関する訴求力と消費者の製品関与に着目した検討

Call No. (NDL)
Z4-145
Bibliographic ID of National Diet Library
032765911
Material type
記事
Author
福田 怜生
Publisher
東京 : 日本商品学会
Publication date
2023-03
Material Format
Paper
Journal name
商品研究 = Studies on Commodities / 日本商品学会 編 64(1・2)=252・253:2023.3
Publication Page
p.1-18
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Paper

Material Type
記事
Author/Editor
福田 怜生
Author Heading
Alternative Title
The Effect of Narratives about Product Usage on Cognitive Attitudes : A Study Focusing on Argument Strength of Product Function and Product Involvement
Periodical title
商品研究 = Studies on Commodities / 日本商品学会 編
No. or year of volume/issue
64(1・2)=252・253:2023.3
Volume
64
Issue
1・2
Sequential issue number
252・253