Volume number14号 2023年
海外発祥の中小規模飲...

海外発祥の中小規模飲食店ブランドの日本進出におけるマーケティング戦略

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海外発祥の中小規模飲食店ブランドの日本進出におけるマーケティング戦略

Call No. (NDL)
Z72-E101
Bibliographic ID of National Diet Library
033278439
Material type
記事
Author
渡邊 徳人
Publisher
東京 : 立教大学大学院ビジネスデザイン研究科
Publication date
2023
Material Format
Paper
Journal name
立教DBAジャーナル = Rikkyo DBA journal (14):2023
Publication Page
p.81-92
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Paper Digital

Material Type
記事
Author/Editor
渡邊 徳人
Author Heading
Alternative Title
Marketing strategy for the expansion of small and medium-sized restaurants originating abroad into Japan
Periodical title
立教DBAジャーナル = Rikkyo DBA journal
No. or year of volume/issue
(14):2023
Issue
14
Pages
81-92
Publication date of volume/issue (W3CDTF)
2023