海外発祥の中小規模飲食店ブランドの日本進出におけるマーケティング戦略
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- Material Type
- 記事
- Author/Editor
- 渡邊 徳人
- Author Heading
- Alternative Title
- Marketing strategy for the expansion of small and medium-sized restaurants originating abroad into Japan
- Periodical title
- 立教DBAジャーナル = Rikkyo DBA journal
- No. or year of volume/issue
- (14):2023
- Issue
- 14
- Pages
- 81-92
- Publication date of volume/issue (W3CDTF)
- 2023