伝統的マーケティング管理会計の限界と今後の課題 : 顧客価値概念に着目して

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Material Type: 記事
Title: 伝統的マーケティング管理会計の限界と今後の課題 : 顧客価値概念に着目して
Author/Editor: 藤原靖也
柿本晃希
Author Heading: 藤原靖也
柿本晃希
Alternative Title: Issues and Challenges of Traditional Marketing Management Accounting : Focusing on Customer Value
Periodical title: 経済理論 = The Wakayama economic review / 和歌山大学経済学部編
No. or year of volume/issue: (416):2024.3
Issue: 416
Pages: 1-12
Publication date of volume/issue (W3CDTF): 2024-03
ISSN (Periodical Title): 0451-6222
ISSN-L (Periodical Title): 0451-6222
Publication (Periodical Title): 和歌山 : 和歌山大学経済学会
Place of Publication (Country Code): JP
Text Language Code: jpn
NDLC: ZD11
Target Audience: 一般
Holding library: 国立国会図書館
Call No.: Z3-213
Data Provider (Database): 国立国会図書館 : 国立国会図書館雑誌記事索引
https://ndlsearch.ndl.go.jp
Bibliographic ID (NDL): 033561736
http://id.ndl.go.jp/bib/033561736
Bibliographic Record Category (NDL): 632