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Volume number7(1・2):2024.2
価格リスト上における...

価格リスト上における製品価格と背景色の明度の一致が消費者の態度に与える影響

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価格リスト上における製品価格と背景色の明度の一致が消費者の態度に与える影響

Call No. (NDL)
Z72-N955
Bibliographic ID of National Diet Library
033590270
Material type
記事
Author
河股 久司
Publisher
[神戸] : 日本商業学会
Publication date
2024-02
Material Format
Paper
Journal name
JSMDレビュー = JSMD review 7(1・2):2024.2
Publication Page
p.1-7
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Paper

Material Type
記事
Author/Editor
河股 久司
Author Heading
Alternative Title
The effect of congruence between the price and background color lightness on the price list
Periodical title
JSMDレビュー = JSMD review
No. or year of volume/issue
7(1・2):2024.2
Volume
7
Issue
1・2
Pages
1-7