POP広告と店頭プロモーション施策の効果についての考察

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Material Type: 記事
Title: POP広告と店頭プロモーション施策の効果についての考察
Author/Editor: 木村達也
石原進一
Author Heading: 木村達也
石原進一
Alternative Title: An analysis on the effectiveness of POP advertising and in-store promotion activities
Periodical title: 早稲田国際経営研究 / 早稲田大学WBS研究センター出版・編集委員会編
No. or year of volume/issue: (40) 2009.3
Issue: 40
Pages: 53～66
Publication date of volume/issue (W3CDTF): 2009-03
ISSN (Periodical Title): 1882-6423
ISSN-L (Periodical Title): 1882-6423
Publication (Periodical Title): 東京 : 早稲田大学WBS研究センター出版・編集委員会
Place of Publication (Country Code): JP
Text Language Code: jpn
NDLC: ZD25
Target Audience: 一般
Holding library: 国立国会図書館
Call No.: Z71-V814
Data Provider (Database): 国立国会図書館 : 国立国会図書館雑誌記事索引
https://ndlsearch.ndl.go.jp
Bibliographic ID (NDL): 10296579
http://id.ndl.go.jp/bib/10296579
Bibliographic Record Category (NDL): 632