地域企業にみる製品差...

地域企業にみる製品差別化とブランド戦略に関する一考察--新潟・栗山米菓の事例研究

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地域企業にみる製品差別化とブランド戦略に関する一考察--新潟・栗山米菓の事例研究

Call No. (NDL)
Z22-B137
Bibliographic ID of National Diet Library
10348209
Material type
記事
Author
伊部 泰弘
Publisher
加茂 : 新潟経営大学
Publication date
2009-03
Material Format
Paper
Journal name
新潟経営大学紀要 = Journal of Niigata University of Management (15) 2009.3
Publication Page
p.73~85
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Paper

Material Type
記事
Author/Editor
伊部 泰弘
Author Heading
Alternative Title
Consideration on product differentiation and brand strategies in a regional company: a case study on Kuriyama-beika in Niigata
Periodical title
新潟経営大学紀要 = Journal of Niigata University of Management
No. or year of volume/issue
(15) 2009.3
Issue
15
Pages
73~85
Publication date of volume/issue (W3CDTF)
2009-03