消費者行動のモデル化とマーケティングのカスタマイズ--顧客データベースを用いたOne to Oneマーケティング (新サービス創造に向けたサービス工学の取り組み特集号)
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CiNii Research
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- Material Type
- 記事
- Author/Editor
- 照井 伸彦
- Series Title
- Author Heading
- Alternative Title
- Modeling of consumer behavior and customization of marketing strategy: one to one marketing by using customer database
- Periodical title
- システム・制御・情報 = Systems, control and information : システム制御情報学会誌
- No. or year of volume/issue
- 53(9) 2009
- Volume
- 53
- Issue
- 9