ブランド価値生成・変...

ブランド価値生成・変容と市場シェアのダイナミクス--社会システム理論に基づく説明とマルチエージェント・シミュレーションによる理解

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ブランド価値生成・変容と市場シェアのダイナミクス--社会システム理論に基づく説明とマルチエージェント・シミュレーションによる理解

Call No. (NDL)
Z3-296
Bibliographic ID of National Diet Library
10391445
Material type
記事
Author
森岡 耕作
Publisher
東京 : 慶応義塾大学商学会
Publication date
2009-04
Material Format
Paper
Journal name
三田商学研究 = Mita business review 52(1) 2009.4
Publication Page
p.87~110
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Paper

Material Type
記事
Author/Editor
森岡 耕作
Author Heading
Alternative Title
The relation between emergence and collapse of brand value and market share dynamics: the explanation from social system theory's viewpoint and the understanding by multi-agent simulation
Periodical title
三田商学研究 = Mita business review
No. or year of volume/issue
52(1) 2009.4
Volume
52
Issue
1
Pages
87~110