"融合"時代 放送メ...

"融合"時代 放送メディアの課題と可能性(3)テレビの"広告力"の現在値--広告動向に見るテレビの構造変化

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"融合"時代 放送メディアの課題と可能性(3)テレビの"広告力"の現在値--広告動向に見るテレビの構造変化

Call No. (NDL)
Z21-70
Bibliographic ID of National Diet Library
10403012
Material type
記事
Author
小川 浩司
Publisher
東京 : NHK出版
Publication date
2009-08
Material Format
Paper
Journal name
放送研究と調査 = The NHK monthly report on broadcast research / NHK放送文化研究所 編 59(8) (通号 699) 2009.8
Publication Page
p.32~44
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Paper

Material Type
記事
Author/Editor
小川 浩司
Author Heading
Alternative Title
Issues in and potentials of broadcasting media in an age of "convergence" (3) The present value of television's "advertising power": structural change of television in the light of advertising trend
Periodical title
放送研究と調査 = The NHK monthly report on broadcast research / NHK放送文化研究所 編
No. or year of volume/issue
59(8) (通号 699) 2009.8
Volume
59
Issue
8
Sequential issue number
699