講演論文 広告と消費者心理--単純接触効果による安心感とノスタルジア ([日本基礎心理学会]2008年度 第2回フォーラム 消費者心理を科学する--認知心理学と行動経済学の接点)
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- Material Type
- 記事
- Author/Editor
- 楠見 孝松田 憲杉森 絵里子
- Alternative Title
- Advertisement and consumer behavior: sense of safety and nostalgia by mere exposure effect
- Periodical title
- 基礎心理学研究 = The Japanese journal of psychonomic science / 日本基礎心理学会編集委員会 編
- No. or year of volume/issue
- 28(1) 2009.9
- Volume
- 28
- Issue
- 1