公共關係整合行銷傳播...

公共關係整合行銷傳播下的政策行銷探討--以台南縣市合併升格爲例

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公共關係整合行銷傳播下的政策行銷探討--以台南縣市合併升格爲例

Call No. (NDL)
Z71-H316
Bibliographic ID of National Diet Library
10763701
Material type
記事
Author
劉 峯銘
Publisher
加茂 : 東Asia Inter-regional Conference ; 2001-
Publication date
2009-12
Material Format
Paper
Journal name
東亜地域際経営研究 = Journal of East Asia inter-regional business administration / 東Asia Inter-regional Conference, 日本Inter-regional学会 編 (9・10) 2009.12
Publication Page
p.215~222
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Paper

Material Type
記事
Author/Editor
劉 峯銘
Author Heading
Alternative Title
A case study of the application of PRsIMC on policy marketing
Periodical title
東亜地域際経営研究 = Journal of East Asia inter-regional business administration / 東Asia Inter-regional Conference, 日本Inter-regional学会 編
No. or year of volume/issue
(9・10) 2009.12
Issue
9・10
Pages
215~222
Publication date of volume/issue (W3CDTF)
2009-12