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Bibliographic Record
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- Material Type
- 記事
- Author/Editor
- Wang Rui畦地 真太郎
- Alternative Title
- The study of celebrity endorsers in advertising: effects of expertise and congruence
- Periodical title
- 朝日大学経営論集 / 朝日大学経営学会 編
- No. or year of volume/issue
- 24 2010.3
- Volume
- 24
- Pages
- 57～76
- Publication date of volume/issue (W3CDTF)
- 2010-03