同一化アプローチによるブランド・リレーションシップの把握

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Material Type: 記事
Title: 同一化アプローチによるブランド・リレーションシップの把握
Author/Editor: 久保田進彦
Author Heading: 久保田進彦
Alternative Title: Understanding brand relationship with identification approach
Periodical title: 広告科学 / 日本広告学会編
No. or year of volume/issue: 52 2010.6
Volume: 52
Pages: 31～46
Publication date of volume/issue (W3CDTF): 2010-06
ISSN (Periodical Title): 1343-6597
ISSN-L (Periodical Title): 1343-6597
Publication (Periodical Title): 東京 : 日本広告学会
Place of Publication (Country Code): JP
Text Language Code: jpn
Subject Heading: ブランドリレーションシップ
関係性
絆
同一化
identification
適合性
congruity
NDLC: ZD25
Target Audience: 一般
Holding library: 国立国会図書館
Call No.: Z4-1388
Data Provider (Database): 国立国会図書館 : 国立国会図書館雑誌記事索引
https://ndlsearch.ndl.go.jp
Bibliographic ID (NDL): 10771625
http://id.ndl.go.jp/bib/10771625
Bibliographic Record Category (NDL): 632