Digital data available(Japan Link Center)
Begin reading now
CiNii Research
Holdings of Libraries in Japan
This page shows libraries in Japan other than the National Diet Library that hold the material.
Please contact your local library for information on how to use materials or whether it is possible to request materials from the holding libraries.
Bibliographic Record
You can check the details of this material, its authority (keywords that refer to materials on the same subject, author's name, etc.), etc.
- Material Type
- 記事
- Author/Editor
- 陶山 計介梅本 春夫後藤 こず恵
- Alternative Title
- Brand communication mix and advertising media effect model: a consumer insight
- Periodical title
- 広告科学 / 日本広告学会 編
- No. or year of volume/issue
- 52 2010.6
- Volume
- 52
- Pages
- 71~88
- Publication date of volume/issue (W3CDTF)
- 2010-06