ミッシング・リンク(失われた環)の発見--口コミ、ウェブ検索、サイト訪問に対する広告の影響について

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Material Type: 記事
Title: ミッシング・リンク(失われた環)の発見--口コミ、ウェブ検索、サイト訪問に対する広告の影響について
Author/Editor: Jeffrey Graham
William Havlena
Author Heading: Jeffrey Graham
William Havlena
Alternative Title: Finding the "missing link": advertising's impact on word of mouth, web searches, and site visits
Periodical title: 日経広告研究所報 / 日経広告研究所 [編]
No. or year of volume/issue: 42(3) (通号 239) 2008.6・7
Volume: 42
Issue: 3
Sequential issue number: 239
Pages: 77～74
Publication date of volume/issue (W3CDTF): 2008
ISSN (Periodical Title): 0389-4916
ISSN-L (Periodical Title): 0389-4916
Publication (Periodical Title): 東京 : 日経広告研究所
Place of Publication (Country Code): JP
Text Language Code: jpn
NDLC: ZD25
Target Audience: 一般
Article Type: 記事種別: 翻訳
Holding library: 国立国会図書館
Call No.: Z4-522
Data Provider (Database): 国立国会図書館 : 国立国会図書館雑誌記事索引
https://ndlsearch.ndl.go.jp
Bibliographic ID (NDL): 10772047
http://id.ndl.go.jp/bib/10772047
Bibliographic Record Category (NDL): 632