顧客維持戦略におけるスイッチング・バリアの役割--JCSI(日本版顧客満足度指数)を用いた業界横断的検討

Journal name: マーケティングジャーナル = Japan marketing journal 30(1) (通号 117) 2010.Sum

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Material Type: 記事
Title: 顧客維持戦略におけるスイッチング・バリアの役割--JCSI(日本版顧客満足度指数)を用いた業界横断的検討
Author/Editor: 酒井麻衣子
Author Heading: 酒井麻衣子
Periodical title: マーケティングジャーナル = Japan marketing journal
No. or year of volume/issue: 30(1) (通号 117) 2010.Sum
Volume: 30
Issue: 1
Sequential issue number: 117
Pages: 35～55
Publication date of volume/issue (W3CDTF): 2010
ISSN (Periodical Title): 0389-7265
ISSN-L (Periodical Title): 0389-7265
Publication (Periodical Title): 東京 : 日本マーケティング協会
Place of Publication (Country Code): JP
Text Language Code: jpn
NDLC: ZD25
Target Audience: 一般
Holding library: 国立国会図書館
Call No.: Z4-527
Data Provider (Database): 国立国会図書館 : 国立国会図書館雑誌記事索引
https://ndlsearch.ndl.go.jp
Bibliographic ID (NDL): 10781766
http://id.ndl.go.jp/bib/10781766
Bibliographic Record Category (NDL): 632