販促キャンペーンと消費者媒体接触状況との関係性に関する実証的考察--潜在クラス分析のシングルソースデータへの適用

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Material Type: 記事
Title: 販促キャンペーンと消費者媒体接触状況との関係性に関する実証的考察--潜在クラス分析のシングルソースデータへの適用
Author/Editor: 奥瀬喜之
Author Heading: 奥瀬喜之
Alternative Title: Empirical analysis on the relationship between sales promotion campaign and consumer characteristics: application of latent class analysis to single source data
Periodical title: 商学研究所報
No. or year of volume/issue: 41(7) 2010.1
Volume: 41
Issue: 7
Pages: 1～24,巻頭2p
Publication date of volume/issue (W3CDTF): 2010-01
ISSN (Periodical Title): 1345-0239
ISSN-L (Periodical Title): 1345-0239
Publication (Periodical Title): 川崎 : 専修大学商学研究所
Place of Publication (Country Code): JP
Text Language Code: jpn
NDLC: ZD11
Target Audience: 一般
Holding library: 国立国会図書館
Call No.: Z3-2985
Data Provider (Database): 国立国会図書館 : 国立国会図書館雑誌記事索引
https://ndlsearch.ndl.go.jp
Bibliographic ID (NDL): 10786313
http://id.ndl.go.jp/bib/10786313
Bibliographic Record Category (NDL): 632