コーズ・リレーテッド・マーケティングにおける「正直なコミュニケーション」の必要性について

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Material Type: 記事
Title: コーズ・リレーテッド・マーケティングにおける「正直なコミュニケーション」の必要性について
Author/Editor: 世良耕一
Author Heading: 世良耕一
Periodical title: 日経広告研究所報 / 日経広告研究所 [編]
No. or year of volume/issue: 44(4) (通号 252) 2010.8・9
Volume: 44
Issue: 4
Sequential issue number: 252
Pages: 27～34
Publication date of volume/issue (W3CDTF): 2010
ISSN (Periodical Title): 0389-4916
ISSN-L (Periodical Title): 0389-4916
Publication (Periodical Title): 東京 : 日経広告研究所
Place of Publication (Country Code): JP
Text Language Code: jpn
NDLC: ZD25
Target Audience: 一般
Holding library: 国立国会図書館
Call No.: Z4-522
Data Provider (Database): 国立国会図書館 : 国立国会図書館雑誌記事索引
https://ndlsearch.ndl.go.jp
Bibliographic ID (NDL): 10798227
http://id.ndl.go.jp/bib/10798227
Bibliographic Record Category (NDL): 632