GUEST 菓子の低価格化には負けない!! リョーカジャパンの価値販売--価格価値ではなく顧客の心理価値に迫る取り組み

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Material Type: 記事
Title: GUEST 菓子の低価格化には負けない!! リョーカジャパンの価値販売--価格価値ではなく顧客の心理価値に迫る取り組み
Author/Editor: 細谷一彦
Author Heading: 細谷一彦
Periodical title: 総合食品
No. or year of volume/issue: 34(3) (通号 399) 2010.8
Volume: 34
Issue: 3
Sequential issue number: 399
Pages: 15～18
Publication date of volume/issue (W3CDTF): 2010-08
ISSN (Periodical Title): 0386-698X
ISSN-L (Periodical Title): 0386-698X
Publication (Periodical Title): 東京 : 総合食品研究所
Place of Publication (Country Code): JP
Text Language Code: jpn
NDLC: ZP34
Target Audience: 一般
Holding library: 国立国会図書館
Call No.: Z17-806
Data Provider (Database): 国立国会図書館 : 国立国会図書館雑誌記事索引
https://ndlsearch.ndl.go.jp
Bibliographic ID (NDL): 10798858
http://id.ndl.go.jp/bib/10798858
Bibliographic Record Category (NDL): 632