なぜ「ツール・ド・おきなわ」の参加者は増加したのか--マーケティング戦略にみる供給サイドの資源依存関係マネジメント

Journal name: スポーツ産業学研究 = Journal of Japan Society of Sports Industry 20(2) 2010.9

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Material Type: 記事
Title: なぜ「ツール・ド・おきなわ」の参加者は増加したのか--マーケティング戦略にみる供給サイドの資源依存関係マネジメント
Author/Editor: 中村英仁
岡本純也
江頭満正他
Author Heading: 中村英仁
岡本純也
江頭満正
Alternative Title: Why did the number of participants in the Tour de Okinawa increase?: management of a marketing strategy and resource dependence from the supply-side
Periodical title: スポーツ産業学研究 = Journal of Japan Society of Sports Industry
No. or year of volume/issue: 20(2) 2010.9
Volume: 20
Issue: 2
Pages: 173～189
Publication date of volume/issue (W3CDTF): 2010-09
ISSN (Periodical Title): 1343-0688
ISSN-L (Periodical Title): 1343-0688
Publication (Periodical Title): 西東京 : 日本スポーツ産業学会
Place of Publication (Country Code): JP
Text Language Code: jpn
Subject Heading: Successful Sporting Event
Supply-Side Analysis
Marketing Mix
Resource Dependency
NDLC: ZD23
Target Audience: 一般
Holding library: 国立国会図書館
Call No.: Z4-B227
Data Provider (Database): 国立国会図書館 : 国立国会図書館雑誌記事索引
https://ndlsearch.ndl.go.jp
Bibliographic ID (NDL): 10871252
http://id.ndl.go.jp/bib/10871252
Bibliographic Record Category (NDL): 632