TV-CMにおける商品好感度を高める要因--ストーリーに関連する映像の視聴実験による検証(芸術工学会 2010年度秋期大会in浜松)

Holdings of Libraries in Japan

This page shows libraries in Japan other than the National Diet Library that hold the material.

Please contact your local library for information on how to use materials or whether it is possible to request materials from the holding libraries.

other

CiNii Research
Search Service
Digital
You can check the holdings of institutions and databases with which CiNii Research is linked at the site of CiNii Research.
Check the holdings of this book

You can check the details of this material, its authority (keywords that refer to materials on the same subject, author's name, etc.), etc.

Material Type: 記事
Title: TV-CMにおける商品好感度を高める要因--ストーリーに関連する映像の視聴実験による検証
Author/Editor: 吉田博則
脇山真治
Series Title: 芸術工学会 2010年度秋期大会in浜松
Author Heading: 吉田博則
脇山真治
Alternative Title: The factors to improve commodity favorable rating in TV advertising
Periodical title: 芸術工学会誌 = Design research
No. or year of volume/issue: (54) 2010.11
Issue: 54
Pages: 129～136
Publication date of volume/issue (W3CDTF): 2010-11
ISSN (Periodical Title): 1342-3061
ISSN-L (Periodical Title): 1342-3061
Publication (Periodical Title): 神戸 : 芸術工学会
Place of Publication (Country Code): JP
Text Language Code: jpn
Subject Heading: TV advertising
commodity images
story element
favorable rating
NDLC: ZK1
Target Audience: 一般
Holding library: 国立国会図書館
Call No.: Z11-B468
Data Provider (Database): 国立国会図書館 : 国立国会図書館雑誌記事索引
https://ndlsearch.ndl.go.jp
Bibliographic ID (NDL): 10912413
http://id.ndl.go.jp/bib/10912413
Bibliographic Record Category (NDL): 632