小売店舗型農産物直売所における購買行動の特徴と店頭マーケティング--アイカメラとプロトコル法を併用した消費者購買行動実験による接近
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- Material Type
- 記事
- Author/Editor
- 上田 賢悦梅本 雅大浦 裕二 他
- Alternative Title
- Characteristics of consumer purchasing behavior at a retail-store farmers market and in-store marketing: an approach employing consumer purchasing behavior experiments combining line-of-sight analysis using eye-mark recorders and the think aloud protocol method
- Periodical title
- 農業普及研究 / 日本農業普及学会 編
- No. or year of volume/issue
- 14(2) (通号 29) 2009.12
- Volume
- 14
- Issue
- 2
- Sequential issue number
- 29