ブランド研究における近年の展開--価値と関係性の問題を中心に

Journal name: 商学論究 = Journal of business administration Kwansei Gakuin University 58(4) 2011.3

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Material Type: 記事
Title: ブランド研究における近年の展開--価値と関係性の問題を中心に
Author/Editor: 青木幸弘
Author Heading: 青木幸弘
Alternative Title: Recent developments in branding research: brand value and brand relationship
Periodical title: 商学論究 = Journal of business administration Kwansei Gakuin University
No. or year of volume/issue: 58(4) 2011.3
Volume: 58
Issue: 4
Pages: 43～68
Publication date of volume/issue (W3CDTF): 2011-03
ISSN (Periodical Title): 0287-2552
ISSN-L (Periodical Title): 0287-2552
Publication (Periodical Title): 西宮 : 関西学院大学商学研究会 ; 1952-
Place of Publication (Country Code): JP
Text Language Code: jpn
NDLC: ZD11
Target Audience: 一般
Holding library: 国立国会図書館
Call No.: Z3-413
Data Provider (Database): 国立国会図書館 : 国立国会図書館雑誌記事索引
https://ndlsearch.ndl.go.jp
Bibliographic ID (NDL): 11041281
http://id.ndl.go.jp/bib/11041281
Bibliographic Record Category (NDL): 632