Volume number58(4) 2011.3
地域密着型小売店にお...

地域密着型小売店におけるマーケティング活動と顧客関係--豆腐店のフィールドワークに基づいて

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地域密着型小売店におけるマーケティング活動と顧客関係--豆腐店のフィールドワークに基づいて

Call No. (NDL)
Z3-413
Bibliographic ID of National Diet Library
11041342
Material type
記事
Author
坂田 博美
Publisher
西宮 : 関西学院大学商学研究会 ; 1952-
Publication date
2011-03
Material Format
Paper
Journal name
商学論究 = Journal of business administration Kwansei Gakuin University 58(4) 2011.3
Publication Page
p.129~145
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Paper Digital

Material Type
記事
Author/Editor
坂田 博美
Author Heading
Alternative Title
Marketing activities and customer relations in area-based store: fieldwork about Tofu shops
Periodical title
商学論究 = Journal of business administration Kwansei Gakuin University
No. or year of volume/issue
58(4) 2011.3
Volume
58
Issue
4
Pages
129~145