マーケティング・コミュニケーションにおける原産国表示効果研究の課題に関する考察

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Material Type: 記事
Title: マーケティング・コミュニケーションにおける原産国表示効果研究の課題に関する考察
Author/Editor: 日高優一郎
Author Heading: 日高優一郎
Alternative Title: Consideration about the research issue of the COO effects in marketing communication
Periodical title: 山梨学院大学現代ビジネス研究 / 山梨学院大学現代ビジネス研究会編
No. or year of volume/issue: (4) 2011.2
Issue: 4
Pages: 51～65
Publication date of volume/issue (W3CDTF): 2011-02
ISSN (Periodical Title): 1882-7357
ISSN-L (Periodical Title): 1882-7357
Publication (Periodical Title): 甲府 : 山梨学院大学現代ビジネス研究会
Place of Publication (Country Code): JP
Text Language Code: jpn
Subject Heading: COO
マーケティングコミュニケーション
広告信頼性
文化的前提
NDLC: ZD11
Target Audience: 一般
Holding library: 国立国会図書館
Call No.: Z71-V532
Data Provider (Database): 国立国会図書館 : 国立国会図書館雑誌記事索引
https://ndlsearch.ndl.go.jp
Bibliographic ID (NDL): 11045994
http://id.ndl.go.jp/bib/11045994
Bibliographic Record Category (NDL): 632